An overview of some of my design and development work plus a look into my side projects.

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Evolution Funding

Application Form A/B Test

I redesigned one of Evolution Funding’s main car credit application forms from a mobile-first perspective, as nearly 70% of traffic was coming from smaller screens, and the existing form wasn’t nearly as optimised as it could have been.

An A/B Test was then ran to record how the new form performed against the old. Overall, the new form shaved just over a minute off the average completion time and conversion was increased by nearly 25%. A big win.